Oct 30The Secret Sauce to Persuasive Marketing Copy is 2,300 Years OldAlright, we’re going to summon a spirit. You won’t need candles or a sketchy-looking Ouija board. But you will need a first draft of some marketing copy and a thesaurus. Maybe some patience for good measure. Ready? Okay, look straight at your first draft and repeat after me: “The Sophists…Writing Tips5 min readWriting Tips5 min read
Published inUX Planet·Feb 22, 2022How (and why) to create a design playbookFor 200,000 years, our entire culture existed only as thoughts. All knowledge was social and oral. Scholars passed teachings on to their students, who passed them on to their students. Roughly 5,500 years ago, though, humans developed writing — to communicate not just with each other, but across time and…Design6 min readDesign6 min read
Published inCurious·Sep 19, 2021Sustainers: Tiny Behaviours to Unlock New Stress Coping MechanismsWith sustainers, you’re able to establish who’s really the boss around here: not stress, you. — Let’s get a generalisation out of the way: The world is a stressful place. We knew that. But what would if I told you that your mind and body already has a default set of stress management and coping mechanisms? It’s true. Every day, we face stressors with our inbuilt…Habits4 min readHabits4 min read
Published inBootcamp·May 21, 2021We wanted our software to rewrite the HR industry, so we took unorthodox product decisionsUsing HR management software is a lot like buying a pair of ‘one size fits all’ gloves: it does the job, but it never feels right. Oh, and it has all these extra bits and bobs that you don’t need, but can’t get rid of. The tools we first used…Startup4 min readStartup4 min read
